The operating app for the small service business
Asan runs the repeating work of a one to twenty person service business: the plan, the visit, the customer, the text, the quote, the invoice and the payment, in one app.
Asan is the operating app for service businesses of one to twenty people, built around the repeating relationship rather than the one-off booking. Plans that fill the calendar, the customer behind each visit, texts from the operator’s own number, quotes, invoices, card payments through Stripe, and a crew with roles and time logging, in English and Spanish, on iPhone, iPad and the web.
The under-served bottom of the market
~27-29M
US solopreneur firms
SBA 2024; US Census
~34.75M
US small businesses total
SBA Office of Advocacy 2024
~$5.7B
Field-service software market
Mordor Intelligence 2025
Every tool is built for someone else
Solo service pros, from sprinkler techs to stylists, cleaners, tutors, and HVAC pros, run their entire business through text messages on a personal phone. Those conversations have no business context: no customer history, no schedule, and no record of what was quoted or done.
- 1
Texting alone has no business behind it
Business-line and texting apps give you a number, but no scheduling and no customer record.
- 2
Booking tools have no conversation
Scheduling tools assume a fixed location, send one-way reminders, and cannot serve a mobile provider.
- 3
Field platforms are built for crews
The larger field-service platforms are priced and shaped for crews, not solo operators.
Where we are
Working build on iPhone, iPad and the web, launching on the App Store
- Built and running on iPhone, iPad and the web (React Native / Expo): recurring plans with per-visit confirm and skip, customer records with history, and texts the operator sends from their own number.
- Quotes, invoices, recorded payments and refunds, and card pay links through Stripe.
- Teams with roles and time logging, a day map, widgets and Live Activity, in English and Spanish.
- Pricing is live in the app: Free, then Solo, Team and Business, monthly through the app store.
We have not launched publicly and have no revenue yet. We do not publish customer counts or metrics we don’t have.
What we’re building toward
We are taking a working build to market and proving that small service businesses run their schedule, their customers, their texts and their billing in one app. We are open to conversations with investors and partners who want to back the under-served, not the over-served.
Get in touch